But have you ever banged your head against the wall arguing with someone who disagrees with you, even though the facts completely support your argument and refute theirs? Of course you have. I feel your pain, it’s what I do for a living.
Here’s why your facts absolutely don’t matter.
Researchers have done experiments where they hooked up people’s brains to scanners and then made them read a story pointing out something stupid their favorite candidate said. The logical parts of the brain stayed quiet, while the emotional parts of the brain lit up. Their brains were weighing the story, not based on what it logically meant for their position, but on the emotional/social consequences of that position being wrong.
It’s called ‘confirmation bias.’ The tendency for people to favor information that confirms their preconceptions regardless of whether the information is true.